Here you can discover more about bookkeeping by watching our series of past webinars:
Redefining Bookkeeper for Today and Tomorrow

The bookkeeping profession has dramatically altered over the last decade. Now that almost everything can be done in the cloud and there is a diverse array of apps to automate most data entry, the role of professional bookkeeper has gone from that of recorder and "bean counter" to a role of expert and business advisor. Bookkeeping is now a highly specialized profession that requires amazing combination of tech-savvy, business acumen, and people skills. One of the biggest challenges facing our profession is that our clients and many colleagues don't realize that the industry has changed. 

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Secrets of Master Networkers for Bookkeeping Professionals
The pressure to be professional, make a good impression, and produce the results we are hoping for requires us to comfortable in social environments. Believe it or not, networking is a learned skill, not some innate, magical gift reserved for the people you see schmoozing it up in the exhibition hall at conferences. Even the most extroverted class-clowns back in grade school still have to battle the awkwardness in new social situations. Whatever your level of networking experience and comfort level, this presentation will add to your existing social tool box. Let’s take a fun look at ourbusiness relationships.

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Taking a Consultative Approach to Your Customers' Chronic Poverty Mindset
It’s easy to overlook our accounting clientele’s human issues, yet emotions like worry and fear permeate their businesses, keeping them from focusing on the big picture and long-term success. Many of our customers struggle with a “chronic poverty” mindset, in which cash flow problems are a part of day-to-day life. Reactive, immediate relief from these pressures, such as borrowing money or throwing a clearance sale to pull together cash for payroll and rent, do not solve the long-term problem; they can actually worsen things by encouraging short-term solutions that perpetuate the downward spiral. This cost-cutting for short-term results is the same mindset that prevents customers from coming to their accounting professionals for help and assistance. What can you,the professional bookkeeper, do to help break this poverty mindset with your customers?

If you want to access the slides from this webinar please click on button below

Download here

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